‘SPRING ENTERTAINMENT GHANA TO COMMERCIALIZE VIDEO VIXENS

 Ghana’s first ever fashion home, Spring Entertainment Ghana Ltd, is promising the commercialization of video vixens in the country by creating a sustainable career for ladies into music videos.

In an interview with the CEO of Spring Entertainment Miss Christabel Addotey She explained the concept as: ‘commercializing video vixens is one of the wings her company seeks to provide for the fashion industry’.


It is nothing new in the world but in Ghana it is not recognized but her company is bringing that deal which she thinks is something that has come to save the Ghanaian lady into  music video making’.

She also went to add that, Spring Entertainment which is not a model agency but home of quality Fashion marketing and management will be by so doing  brand ladies into music videos so well that a musicians will want to pay for your all expenses trip to a foreign land just to star in his music video but this deal will be for clients that will sign up for their marketing and strategic planning.

We have realized that musicians always want to have ladies in their videos but do not want to treat them right, if I say treat them right I mean pay them well, hence to help aid and build a sustainable career for these beautiful ladies, there has to be an effective structure to ensure that and that is what Spring Entertainment will be doing, she made known.

In her final words, Christabel also disclosed that the ability for some names who are into music videos outside the shores of this county to make hands meet from that and even go into movies, music and etc is because they add a professional touch to their selves hence Ghanaian ladies should expect that.

Commercialization of music video ladies professionally called Video Vixens is very important for the growth of the fashion industry and for that effort of making it right,  Spring Entertainment is very much applauded.

Words: Nana Yaw Wiredu/www.nanayaw18.com